Jenevive Health
Jenevive Health's responsive website showcases their latest innovation in personal health management. Designed for seamless browsing across devices, the site highlights the key features of their cutting-edge app, built to empower users to confidently navigate their wellness journey.
This case study presents a modified version of the original work to maintain client confidentiality.
- Role
- UI/UX Designer + Frontend Engineer
- Timeline
- June-August 2022
- Tools
- Figma, Visual Studio Code
The challenge
The goal was to design a responsive marketing website that balanced credibility with a welcoming tone while introducing a modern personal health app. The site needed to clearly communicate app's key features, build trust with users, and guide them toward understanding how technology supports their wellness journey.
Design process
The process began with competitive research into similar companies in the health tech space, followed by defining a visual direction, creating a style guide, and producing high-fidelity layouts.
Visual direction
The visual direction focused on creating an approachable, trustworthy, and modern presence that would resonate with health-conscious users. Drawing from industry research and company goals, the design aimed to balance innovation with a human touch—communicating both expertise and empathy.
Style guide
Jenevive Health's visual identity features clean white and light grey tones, accented by navy blue and turquoise to evoke clarity and trust. The rounded letterforms of the Poppins typeface add a sense of calm and approachability, reinforcing the company's human-centered focus.
High-fidelity designs
High-fidelity mockups brought the visual direction and style guide to life, emphasizing clarity, trust, and approachability through carefully chosen colors, typography, and layout—supporting a smooth user experience across various devices.
Impact & takeaways
The new website helped Jenevive Health establish a professional presence in the health technology market and introduce the company to potential users and partners. While formal metrics weren't tracked, key indicators of impact would include app downloads, sign-ups for company updates, and user engagement across devices.
This project reinforced the importance of a clear visual strategy, especially when designing for early-stage startups. From competitive research to responsive layout, every step played a role in shaping a consistent, user-friendly experience aligned with the company's values.
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